Consumer familiarity with ingredients has encouraged brands to develop products with clearer ingredient stories.
A Niacinamide-focused daily serum
A Hyaluronic Acid hydrating serum
A Ceramide moisturiser
A Salicylic Acid and Niacinamide cleanser
A multi-ingredient barrier-support moisturiser
However, product development should begin with the intended function of the product rather than simply combining popular ingredient names.
A strong formulation brief should define: Product category, intended skincare application, target consumer, desired texture, ingredient direction, product format, packaging preference, brand positioning and intended market.
The R&D team can then determine how those requirements should be translated into a formulation.